Thursday, March 31, 2011

VIDEO : Watch the Mercedes-Benz Sprinter Apply for Jobs

What is the best way to promote a commercial van? Well, you can follow the classic way by showing off its qualities and advantages over the competition, but that lacks originality. On the other hand, a van that writes its own letters of application and sends them to 121 potential employers (i.e. big buyers of commercial vehicles) sounds a lot more creative.

And that�s exactly what a German marketing campaign for the Mercedes-Benz Sprinter is all about. Check it out in the video below, but don't try to do that to your Sprinter, it might lose its grip -literally...

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